Who buys a company your size? And what each one does after closing

    Funds, the companies funds own, companies in your field, and a few others. How each one builds its offer, and what changes for your people.

    Selling
    10 min read

    Figures: PitchBook Q2 2026Read November 12, 2026

    Legend Atty
    Legend Atty · Founder, BridgeBook
    Published

    Who buys companies this size?

    The short answer: at $10,000,000 to $100,000,000 in sales, your buyer is most often a private equity fund, a company a fund already owns, or a company in your field. By PitchBook's estimate, about three of every four[1] U.S. private equity buyouts in the second quarter of 2026 were add-ons. Each kind pays differently and treats your team differently.

    Add-on buyouts, an estimate
    885[1]PitchBook, U.S., second quarter of 2026
    Platform buyouts
    289[1]Same quarter, down 34% from a year before
    Median search fund price
    $16,000,000[2]Stanford, purchases in 2024 and 2025

    An add-on is a company a fund buys to join one it already owns. A platform is that first company, the one the fund builds on. Those figures count U.S. private equity at every size, so read them as the direction of the market, not a count of buyers for yours.

    Exhibit 1

    The buyers at a glance

    Five kinds of buyer: who they are, how the offer is usually built, and what happens after closing
    BuyerIn plain wordsHow the offer is usually builtAfter closingOne figure
    A fund's first company in your fieldA private equity fund that wants to build on your companyCash at closing, often with part of the price kept as sharesYou may stay for a set time. The fund adds companies to yours.289[1] such buyouts in Q2 2026, down 34% from a year before
    A company a fund already ownsAn add-on: your company joins one the fund bought earlierCash at closing, sometimes with shares in the combined companyYour company is combined with theirs. Jobs that repeat get looked at.About 885[1] add-ons in Q2 2026, an estimate
    A company in your fieldA strategic buyer: a competitor, supplier or customerCash, sometimes with an earnout: more paid later if targets are metFolded into the buyer. Your name may stay or go.No public figure we trust
    A search fundOne or two people, backed by investors, buying one company to runInvestors' money and loans, sometimes with a note you're paid over timeThe searcher becomes CEO. You stay a while to hand over.Median price $16,000,000[2], 2024 and 2025
    Your employees, through an ESOPA trust that buys shares for your employeesNo more than appraised value, often partly paid to you over timeYour team stays. You may stay on the board.6,609[4] plans in the 2023 data

    Source: PitchBook, Second quarter of 2026[1]; Stanford Graduate School of Business, Purchases in 2024 and 2025[2]; National Center for Employee Ownership, 2023 data, updated January 2026[4]. The rest of the table is common practice, not a survey. Any of these can be built other ways.

    What does a fund buying its first company want?

    A company it can build on, run by a team that doesn't need you. A private equity fund raises money from investors, buys companies, grows them and sells them later. In 2025, U.S. funds held a company a median 6.4 years[1] before selling it, by PitchBook's count.

    The offer is usually cash at closing plus a request: keep part of your price as shares in the new company. That's rollover equity. Those shares get paid when the fund sells again, after its lenders.

    After closing, the fund often adds companies to yours, and you may stay for a set time as an employee. Ask what your title is, who you report to and when your role ends. Get the answers in the letter of intent (LOI), the buyer's written offer.

    What if a fund already owns a company like yours?

    Then your company is the add-on, and it joins theirs. The buyer already has a leadership team, a finance team and its own systems. So the first questions are about overlap: which jobs repeat, which customers you share, and whose name stays on the door.

    PitchBook put U.S. add-ons in the second quarter of 2026 at about 885[1], against 289 platforms. Its own words: "Platform buyout count fell 34% to 289, as sponsors bolted assets onto existing portfolio companies."[1]

    A buyer that has done this before moves fast on the parts it knows. Have your own plan for your people before that buyer brings theirs.

    What about a company in your field?

    A strategic buyer is a company in or near your industry: a competitor, a supplier or a customer. It can count things only it gets, like your customers added to its own, or a plant it won't have to build. Whether that shows up in your price depends on who else is bidding.

    We don't print a figure for how much more a strategic buyer pays. We haven't found a source for companies your size that we'd stand behind.

    Selling to a competitor means showing them your books, so what opens when matters more. Files in our data room open in steps. Some open when a buyer signs an NDA, a confidentiality agreement for your listing. More open after an accepted LOI, and the rest at closing. Your customer list and your prices can wait for the later steps.

    Who are independent sponsors and family offices?

    Two buyers with their own way of paying. An independent sponsor is a dealmaker who finds a company first, then raises the money to buy it. So ask early who is putting up the money, and whether it's committed.

    A family office invests one wealthy family's money. Some hold a company for a long time, with no set date to sell it again. That can suit an owner who cares who owns the company in ten years.

    Neither publishes counts we'd stand behind, so we print no figures for them here.

    Can a search fund or an SBA buyer afford you?

    A search fund can, at the smaller end of your range. A loan backed by the Small Business Administration (SBA) can't, on its own. A search fund is one or two people, backed by investors, looking for one company to buy and run. Stanford's study found a median purchase price of $16,000,000[2] for U.S. and Canadian search funds in 2024 and 2025.

    In the same study, a search took around 20 months to end in a purchase. The searcher becomes your CEO, so expect questions about your managers and a request that you stay a while to hand over.

    An SBA buyer borrows through the SBA's 7(a) loan program. One 7(a) loan tops out at $5,000,000[3]. On a price several times that, the rest has to come from the buyer's own money, other lenders or a note to you.

    Can you sell to your employees?

    Yes, through an ESOP. An employee stock ownership plan is a trust that buys shares for your employees. NCEO, the National Center for Employee Ownership, counted 6,609[4] ESOPs at 6,411 companies in its 2023 data.

    Most private ones sit in S corporations: 67% of private ESOPs in the same data.

    There are two limits to know. The price is capped at the fair market value[5] an appraiser sets. And NCEO says companies with fewer than 20 to 30 employees and $1,000,000 of EBITDA aren't good candidates. EBITDA is yearly profit before interest, taxes, depreciation and amortization.

    When the plan buys the whole company, a seller note is always part of it, by NCEO's account.[5] A seller note means you're paid part of the price over time. The tax rules for ESOPs are their own subject, so talk to your tax advisor before you weigh it. Selling all of it, or part of it.

    Can your own managers buy it?

    Yes, and an SBA-backed loan can pay for it. SBA rules cover a sale to current owners or employees. A manager who has worked at the company for 24 months[6] can buy control with that loan.

    The same loan ceiling applies. So at your size a manager buyout usually needs a seller note or an outside investor beside the loan. Ask your managers early, before a fund's offer sets the price they'd have to match.

    What happens to your people?

    Most keep working. A Harvard Business School study followed 2,500,000 workers at 3,600 companies over two decades of private equity buyouts. Three years after a buyout, workers were 2%[7] less likely to be employed than workers at similar companies that weren't bought.

    For those who left, wages fell 18%. For those who found new jobs, wages fell 0.5%.

    That's private equity across the board, not your buyer. So ask yours directly: who keeps their job, what changes in pay and benefits, and who tells the team, and when. The hard meeting is often the one after closing, when your managers ask what changes for them. Have the answer before you sign.

    What should you ask each kind of buyer?

    Three questions for every buyer, then one for each kind.

    1. Where does the money come from, and is it committed?
    2. Who runs the company after closing, and what's my role?
    3. What did you do with the last company you bought, and may I call its owner?
    Exhibit 2

    One question for each kind of buyer

    One question to ask each kind of buyer
    BuyerAsk
    A fund's first companyWhen do you plan to sell again, and what happens to my shares then?
    An add-on buyerWhich of our jobs, systems and customers overlap with yours?
    A company in your fieldWhat do you need to see before the LOI, and what can wait until after it?
    An independent sponsorWho is putting up the money, and is it committed in writing?
    A search fundWho are your investors, and have they agreed to fund this purchase?
    An ESOPWho's the appraiser, and how is the note paid to me?
    Your managersWhere does the money beyond the bank's loan come from?

    Our advice, not a survey.

    What reaches your bank after debt, fees, taxes and holdbacks is its own walk: from sale price to cash at closing.

    If a buyer has already called you, start with what to do when a buyer calls.

    What we'd look at first

    What you want after closing. On a first call, a dedicated advisor would ask whether you'd stay, step back or leave, and whether you'd keep shares. That answer rules some buyers in and others out.

    1. Who runs the company day to day if you step back, because every buyer meets them.
    2. Which buyers you'd keep away, such as a competitor or your largest customer.
    3. Whether a manager, a partner or your employees could be a buyer too.

    25,000+ buyers in our network. For a company your size, the list that matters is shorter, and you can block anyone on it. No buyer sees your company's name, books or files until they sign an NDA for your listing. How we'd run your sale.

    Questions about who buys

    Who buys companies with $10,000,000 to $100,000,000 in revenue?

    Mostly private equity funds, companies they already own, and companies in your field. Search funds, your employees through an ESOP, and your own managers buy some too.

    What's the difference between a strategic and a financial buyer?

    A strategic buyer is a company in or near your industry. A financial buyer is a fund that owns companies to sell them later.

    Can I sell my company to my employees?

    Yes, through an ESOP, at no more than appraised fair market value. NCEO says companies with fewer than 20 to 30 employees and $1,000,000 of EBITDA aren't good candidates.

    What does a search fund pay?

    Stanford's study found a median purchase price of $16,000,000 for U.S. and Canadian search funds in 2024 and 2025.

    More on how buyers are found: a business broker or an M&A advisor.

    Where these numbers come from

    1. PitchBook, Q2 2026 US PE Breakdown. Second quarter of 2026. Read November 12, 2026.
    2. Stanford Graduate School of Business, Search Funds Keep Offering a Proven Path to Ownership. Purchases in 2024 and 2025. Read November 12, 2026.
    3. U.S. Small Business Administration, 7(a) loans. Opened November 12, 2026. Read November 12, 2026.
    4. National Center for Employee Ownership, Employee Ownership by the Numbers. 2023 data, updated January 2026. Read November 12, 2026.
    5. National Center for Employee Ownership, How an Employee Stock Ownership Plan (ESOP) Works. Opened November 12, 2026. Read November 12, 2026.
    6. U.S. Small Business Administration, SOP 50 10 8.1, Lender and Development Company Loan Programs. Effective October 1, 2026. Read November 12, 2026.
    7. Harvard Business School Working Knowledge, Is Private Equity's Slash-and-Burn Reputation Overblown?. 2,500,000 workers at 3,600 companies, over two decades. Read November 12, 2026.

    Outside figures are other publishers', named and dated, and they don't feed our calculator. How we use outside figures

    One important decision. Two good places to start.

    The right buyer depends on what you want after closing

    A first call sorts the buyers that fit from the ones that don't, using facts only you have.

    Your exit credit comes off our success fee at closing and grows with your yearly sales: $5,000 under $5,000,000 in sales ($2,500 for your valuation report, plus $2,500 for your advisor call or for starting your listing), up to $50,000 at $100,000,000 or more.

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