Start with a dedicated advisor.
Discuss your goals, timing and questions in a private conversation.
Funds, the companies funds own, companies in your field, and a few others. How each one builds its offer, and what changes for your people.
Figures: PitchBook Q2 2026Read November 12, 2026
The short answer: at $10,000,000 to $100,000,000 in sales, your buyer is most often a private equity fund, a company a fund already owns, or a company in your field. By PitchBook's estimate, about three of every four[1] U.S. private equity buyouts in the second quarter of 2026 were add-ons. Each kind pays differently and treats your team differently.
An add-on is a company a fund buys to join one it already owns. A platform is that first company, the one the fund builds on. Those figures count U.S. private equity at every size, so read them as the direction of the market, not a count of buyers for yours.
| Buyer | In plain words | How the offer is usually built | After closing | One figure |
|---|---|---|---|---|
| A fund's first company in your field | A private equity fund that wants to build on your company | Cash at closing, often with part of the price kept as shares | You may stay for a set time. The fund adds companies to yours. | 289[1] such buyouts in Q2 2026, down 34% from a year before |
| A company a fund already owns | An add-on: your company joins one the fund bought earlier | Cash at closing, sometimes with shares in the combined company | Your company is combined with theirs. Jobs that repeat get looked at. | About 885[1] add-ons in Q2 2026, an estimate |
| A company in your field | A strategic buyer: a competitor, supplier or customer | Cash, sometimes with an earnout: more paid later if targets are met | Folded into the buyer. Your name may stay or go. | No public figure we trust |
| A search fund | One or two people, backed by investors, buying one company to run | Investors' money and loans, sometimes with a note you're paid over time | The searcher becomes CEO. You stay a while to hand over. | Median price $16,000,000[2], 2024 and 2025 |
| Your employees, through an ESOP | A trust that buys shares for your employees | No more than appraised value, often partly paid to you over time | Your team stays. You may stay on the board. | 6,609[4] plans in the 2023 data |
Source: PitchBook, Second quarter of 2026[1]; Stanford Graduate School of Business, Purchases in 2024 and 2025[2]; National Center for Employee Ownership, 2023 data, updated January 2026[4]. The rest of the table is common practice, not a survey. Any of these can be built other ways.
A company it can build on, run by a team that doesn't need you. A private equity fund raises money from investors, buys companies, grows them and sells them later. In 2025, U.S. funds held a company a median 6.4 years[1] before selling it, by PitchBook's count.
The offer is usually cash at closing plus a request: keep part of your price as shares in the new company. That's rollover equity. Those shares get paid when the fund sells again, after its lenders.
After closing, the fund often adds companies to yours, and you may stay for a set time as an employee. Ask what your title is, who you report to and when your role ends. Get the answers in the letter of intent (LOI), the buyer's written offer.
Then your company is the add-on, and it joins theirs. The buyer already has a leadership team, a finance team and its own systems. So the first questions are about overlap: which jobs repeat, which customers you share, and whose name stays on the door.
PitchBook put U.S. add-ons in the second quarter of 2026 at about 885[1], against 289 platforms. Its own words: "Platform buyout count fell 34% to 289, as sponsors bolted assets onto existing portfolio companies."[1]
A buyer that has done this before moves fast on the parts it knows. Have your own plan for your people before that buyer brings theirs.
A strategic buyer is a company in or near your industry: a competitor, a supplier or a customer. It can count things only it gets, like your customers added to its own, or a plant it won't have to build. Whether that shows up in your price depends on who else is bidding.
We don't print a figure for how much more a strategic buyer pays. We haven't found a source for companies your size that we'd stand behind.
Selling to a competitor means showing them your books, so what opens when matters more. Files in our data room open in steps. Some open when a buyer signs an NDA, a confidentiality agreement for your listing. More open after an accepted LOI, and the rest at closing. Your customer list and your prices can wait for the later steps.
Two buyers with their own way of paying. An independent sponsor is a dealmaker who finds a company first, then raises the money to buy it. So ask early who is putting up the money, and whether it's committed.
A family office invests one wealthy family's money. Some hold a company for a long time, with no set date to sell it again. That can suit an owner who cares who owns the company in ten years.
Neither publishes counts we'd stand behind, so we print no figures for them here.
A search fund can, at the smaller end of your range. A loan backed by the Small Business Administration (SBA) can't, on its own. A search fund is one or two people, backed by investors, looking for one company to buy and run. Stanford's study found a median purchase price of $16,000,000[2] for U.S. and Canadian search funds in 2024 and 2025.
In the same study, a search took around 20 months to end in a purchase. The searcher becomes your CEO, so expect questions about your managers and a request that you stay a while to hand over.
An SBA buyer borrows through the SBA's 7(a) loan program. One 7(a) loan tops out at $5,000,000[3]. On a price several times that, the rest has to come from the buyer's own money, other lenders or a note to you.
Yes, through an ESOP. An employee stock ownership plan is a trust that buys shares for your employees. NCEO, the National Center for Employee Ownership, counted 6,609[4] ESOPs at 6,411 companies in its 2023 data.
Most private ones sit in S corporations: 67% of private ESOPs in the same data.
There are two limits to know. The price is capped at the fair market value[5] an appraiser sets. And NCEO says companies with fewer than 20 to 30 employees and $1,000,000 of EBITDA aren't good candidates. EBITDA is yearly profit before interest, taxes, depreciation and amortization.
When the plan buys the whole company, a seller note is always part of it, by NCEO's account.[5] A seller note means you're paid part of the price over time. The tax rules for ESOPs are their own subject, so talk to your tax advisor before you weigh it. Selling all of it, or part of it.
Yes, and an SBA-backed loan can pay for it. SBA rules cover a sale to current owners or employees. A manager who has worked at the company for 24 months[6] can buy control with that loan.
The same loan ceiling applies. So at your size a manager buyout usually needs a seller note or an outside investor beside the loan. Ask your managers early, before a fund's offer sets the price they'd have to match.
Most keep working. A Harvard Business School study followed 2,500,000 workers at 3,600 companies over two decades of private equity buyouts. Three years after a buyout, workers were 2%[7] less likely to be employed than workers at similar companies that weren't bought.
For those who left, wages fell 18%. For those who found new jobs, wages fell 0.5%.
That's private equity across the board, not your buyer. So ask yours directly: who keeps their job, what changes in pay and benefits, and who tells the team, and when. The hard meeting is often the one after closing, when your managers ask what changes for them. Have the answer before you sign.
Three questions for every buyer, then one for each kind.
| Buyer | Ask |
|---|---|
| A fund's first company | When do you plan to sell again, and what happens to my shares then? |
| An add-on buyer | Which of our jobs, systems and customers overlap with yours? |
| A company in your field | What do you need to see before the LOI, and what can wait until after it? |
| An independent sponsor | Who is putting up the money, and is it committed in writing? |
| A search fund | Who are your investors, and have they agreed to fund this purchase? |
| An ESOP | Who's the appraiser, and how is the note paid to me? |
| Your managers | Where does the money beyond the bank's loan come from? |
Our advice, not a survey.
What reaches your bank after debt, fees, taxes and holdbacks is its own walk: from sale price to cash at closing.
If a buyer has already called you, start with what to do when a buyer calls.
What you want after closing. On a first call, a dedicated advisor would ask whether you'd stay, step back or leave, and whether you'd keep shares. That answer rules some buyers in and others out.
25,000+ buyers in our network. For a company your size, the list that matters is shorter, and you can block anyone on it. No buyer sees your company's name, books or files until they sign an NDA for your listing. How we'd run your sale.
Mostly private equity funds, companies they already own, and companies in your field. Search funds, your employees through an ESOP, and your own managers buy some too.
A strategic buyer is a company in or near your industry. A financial buyer is a fund that owns companies to sell them later.
Yes, through an ESOP, at no more than appraised fair market value. NCEO says companies with fewer than 20 to 30 employees and $1,000,000 of EBITDA aren't good candidates.
Stanford's study found a median purchase price of $16,000,000 for U.S. and Canadian search funds in 2024 and 2025.
More on how buyers are found: a business broker or an M&A advisor.
Outside figures are other publishers', named and dated, and they don't feed our calculator. How we use outside figures
A first call sorts the buyers that fit from the ones that don't, using facts only you have.
Your exit credit comes off our success fee at closing and grows with your yearly sales: $5,000 under $5,000,000 in sales ($2,500 for your valuation report, plus $2,500 for your advisor call or for starting your listing), up to $50,000 at $100,000,000 or more.
Discuss your goals, timing and questions in a private conversation.
Get an initial range and a clearer starting point for your plans.