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M&A InsightsSaaS / Software
SaaS / Software M&A guides and market data
Valuation guides, ARR multiples, churn analysis, and exit strategies for SaaS and software businesses.
Market Snapshot
2.4x - 4.0x
SDE Multiple
3.1x
Typical Multiple
3–6 months
Time to Close
Very Strong
Buyer Demand
Key Facts
SaaS businesses command the highest multiples of any business type, driven by predictable recurring revenue.
Monthly churn under 3% is the most important metric. Every 1% improvement in churn moves you up the range.
Net Revenue Retention (NRR) above 100% means existing customers spend more over time, this is the gold standard for buyers.
The Rule of 40 (growth rate + profit margin > 40%) is the benchmark. Businesses exceeding it sell at the top of the range.
Technical debt and codebase quality are heavily scrutinized, clean architecture and documentation matter more than in any other business type.
Guides & Resources
Everything you need to understand this market, whether you're buying, selling, or advising.
How to Sell Your SaaS Business in 2026
15 min
ARR multiples, SDE multiples, buyer types, tech due diligence, and the complete process.
Read guide
The SaaS Valuation Guide
12 min
ARR vs SDE, Rule of 40, churn impact, NRR, CAC payback, and real-world examples.
Read guide
How to Prepare Your SaaS Business for Sale
12 min
Pre-sale checklist: MRR reconciliation, codebase documentation, security audit, and churn reduction.
Read guide
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