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M&A InsightsE-commerce / DTC
E-commerce / DTC M&A guides and market data
Valuation guides, buyer landscapes, and exit strategies for e-commerce and DTC brand owners.
Market Snapshot
2.6x - 4.0x
SDE Multiple
3.3x
Typical Multiple
2–5 months
Time to Close
Strong
Buyer Demand
Key Facts
Brand-owned DTC businesses with strong customer loyalty sell at the top of the range, near 4.0x SDE.
Multi-channel sellers (Shopify + Amazon + wholesale) receive significant premiums over single-channel stores.
Email list size and engagement directly correlate with valuation, owned audiences are a moat.
Subscription/recurring revenue models (subscription boxes, auto-ship) sell nearer the top of the range than one-time purchase models.
Traffic diversification is critical, stores dependent on a single ad platform (Meta, Google) are discounted.
Guides & Resources
Everything you need to understand this market, whether you're buying, selling, or advising.
How to Sell Your E-commerce Business in 2026
15 min
What your store is worth, who buys e-commerce brands, and the step-by-step process.
Read guide
The E-commerce Valuation Guide
12 min
SDE calculation, brand strength, customer LTV, traffic sources, and what drives your multiple.
Read guide
How to Prepare Your E-commerce Business for Sale
12 min
Pre-sale checklist: ad accounts, SOPs, traffic diversification, email list, and margin optimization.
Read guide
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