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M&A InsightsContent / Media Sites
Content / Media Sites M&A guides and market data
Valuation guides, traffic analysis, and exit strategies for blogs, newsletters, affiliate sites, and media properties.
Market Snapshot
2.1x - 2.9x
SDE Multiple
2.3x
Typical Multiple
2–4 months
Time to Close
Moderate
Buyer Demand
Key Facts
Diversified traffic sources are the #1 value driver, sites dependent solely on Google are heavily discounted.
Email list size and engagement directly correlate with valuation, owned audiences are a defensible moat.
Multiple revenue streams (ads + affiliates + sponsorships + products) command higher multiples than single-stream sites.
Newsletter businesses are increasingly valued as standalone assets, especially with strong open rates (30%+).
Author-dependent sites sell at a discount, content systems and SOPs that anyone can follow are worth more.
Guides & Resources
Everything you need to understand this market, whether you're buying, selling, or advising.
How to Sell Your Blog or Content Site
15 min
Traffic valuation, email list value, monetization mix, and the step-by-step process.
Read guide
Content Site Valuation Guide
12 min
SDE for content sites, traffic as value, email subscriber worth, and real examples.
Read guide
Content Site Preparation Guide
12 min
Diversify traffic, build email list, create SOPs, reduce author dependency.
Read guide
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